About Backlit Media
Backlit Media was founded by Jonny Pappas, a passionate storyteller with years of experience helping wineries bring their unique stories to life.
Based in South Australia, Jonny combines his expertise in visual content creation with a deep appreciation for the wine industry. His work is driven by the belief that every winery has a story worth sharing—one that can inspire, connect, and elevate its brand.
Through Backlit Media, Jonny has partnered with wineries across McLaren Vale and beyond to create professional, impactful content that highlights their place, people, and produce. With a keen eye for detail and a collaborative approach, he ensures every project captures the essence of each winery.
Years of Experience.
Backlit Media brings a wealth of experience in creating bespoke content for wineries, including iconic brands like The Lane Vineyard. With a focus on capturing the essence of each winery—its place, people, and produce—Backlit Media understands the unique challenges that winery owners and marketing teams face. The result is content that not only looks stunning but also drives meaningful engagement and business growth