Privacy policy.

Effective Date: 01/07/2022

Last Updated: 29/01/2025

Backlit Media (backlitmedia.com.au) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, engage with our content, or use our services.

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information You Provide

When you interact with our website, sign up for our scorecard, download resources, or contact us, you may provide:

  • Name

  • Email address

  • Business name

  • Phone number (if provided voluntarily)

  • Any other details submitted through forms or communications

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on our site

  • Referral source (how you found us)

  • Cookies and tracking data (see Section 5 below)

2. How We Use Your Information

We collect information to:

  • Provide access to services such as the Your Winery Story Score and SIP Roadmap

  • Send emails, updates, and marketing communications (only if you opt-in)

  • Improve website functionality and user experience

  • Personalise content and recommendations

  • Process transactions, bookings, or service inquiries

  • Monitor website performance and troubleshoot issues

3. How We Protect Your Information

We take reasonable precautions to protect your personal information. Security measures include:

  • Encrypted data storage where applicable

  • Secure third-party service providers for payment and data processing

  • Limited internal access to sensitive data

However, no online transmission is 100% secure. While we strive to protect your data, you acknowledge that you share information at your own risk.

4. Sharing of Information

We do not sell, rent, or trade your personal data. However, we may share it with:

  • Service Providers – Third-party platforms that assist with website hosting, analytics, email marketing, and payment processing (e.g., ScoreApp, Google Analytics, Stripe).

  • Legal Compliance – If required by law, court order, or to protect our rights.

  • Business Transfers – If Backlit Media is acquired or merged with another entity, your data may be transferred.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and collect analytics data.

5.1 What Are Cookies?

Cookies are small data files stored on your device that help websites remember preferences and track activity.

5.2 How We Use Cookies

  • Essential Cookies – Necessary for site functionality (e.g., login, forms, navigation).

  • Analytics Cookies – Track user behaviour to improve our site (e.g., Google Analytics).

  • Marketing Cookies – Allow us to provide relevant offers based on browsing behaviour.

You can disable cookies in your browser settings, but some website features may not function properly.

6. Third-Party Links & Services

Our website may link to third-party sites, services, or social media platforms. We are not responsible for their privacy policies or content. Please review their terms before sharing information.

7. Email Communications & Opt-Out Policy

If you sign up for our emails, you may receive:

  • Scorecard results & reports

  • SIP Roadmap resources

  • Industry insights & marketing tips

  • Special offers & service updates

You can unsubscribe at any time using the “Unsubscribe” link in emails or by contacting us at jonny@backlitmedia.com.au.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law. You can request data deletion at any time.

9. Your Rights & Choices

Depending on your location, you may have rights under data protection laws, including:

  • Access & Correction – Request a copy of your data or correct inaccuracies.

  • Deletion – Request deletion of your data where legally permitted.

  • Marketing Preferences – Opt-out of marketing communications.

To exercise your rights, contact us at jonny@backlitmedia.com.au.

10. Changes to This Privacy Policy

We may update this policy from time to time. Significant changes will be notified via email or an update on our website.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact:

📩 Email: jonny@backlitmedia.com.au

🌍 Website: backlitmedia.com.au

📍 Business Location: Adelaide, South Australia