Content Membership & Services
Powered by the SIP™ Framework — Backlit Media’s signature method to help wineries become seen, inspire their audience, and become the preferred label in their market.
One-Off Content Shoots
From $2,000
Tailored content creation for wineries that need standout visuals—without the long-term commitment.
Every shoot includes:
Pre-shoot planning call
Custom shot list & moodboard creation
Half-day photo + video capture
30+ edited images
2 x short-form video (15s - 30s)
Delivery within 10 business days
Optional upgrades: drone footage, full-day shoots, multiple video assets, model hire, set design & creative direction.
Content Membership Plans
Estate plan
from $1,000 per month
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For wineries ready to stay consistently visible with beautiful, brand-aligned content.
Monthly on-site content session (photo + video)
1 reel or video per month
1 social media post scheduled per week
SIP™ content calendar and creative oversight
Perfect for wine brands wanting consistent content without the overwhelm of doing it themselves.
reserve plan
from $2000 per month
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For wineries wanting to connect content with business outcomes - like club sign-ups or event bookings.
Everything in Estate, plus:
2 reels or videos per month
2 social media posts scheduled per week
Quarterly content focus session (aligned to a specific CTA or goal)
Every quarter, we realign your content with a clear outcome - whether that’s growing your wine club, launching a new vintage, or driving tasting room traffic.
Grand cru plan
from $5,000 per month
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For wineries serious about becoming the go-to destination and brand in their region.
Full photo/video production + content strategy (up to 2 days per month)
Annual brand campaign + brand video
Coverage of 1 live event per quarter
5 social media posts scheduled per week
Monthly check-ins and SIP™-aligned planning
This is your outsourced content department - complete with campaign thinking, storytelling excellence, and performance-minded execution.
Every Membership Starts with a Brand Discovery Session
Before we create a single piece of content, we sit down with you (virtually or in person) for a Brand Discovery Session.
This is where we unpack the essence of your winery — your people, place, product, and personality.
This helps us ensure every post comes from you and your brand, not a template.
We’ll cover:
Your story and brand voice
Visual style and values
What makes your wine and venue truly different
Key goals and audiences
From this, we’ll craft a Brand Story Snapshot—a reference document that guides all content creation moving forward. It’s like brand guidelines, but built specifically for content and storytelling.
Whether or not you have formal brand guidelines already, this ensures we create content that is consistent, distinct, and authentically yours.
