The Lane Vineyard, a pioneering SIP™ Member and long-time creative partner of Backlit Media, needed a digital presence that matched the premium, immersive experience offered at their estate. Since 2020, we’ve worked together to craft consistent, story-driven content across their Place, People, and Product—capturing everything from intimate cellar moments to major events like Harvest Lunch. Through monthly content creation and a flexible, collaborative approach, we’ve helped The Lane translate their world-class brand into a compelling digital identity that drives engagement, supports growth, and reflects the true essence of their offering.