• #315 → #31 national Real Review ranking, 2020–2024

• #1 Adelaide Hills winery, 2024

• 4 consecutive years of Chef Hats

• Best Winery Restaurant in Australia, 2022

• Client since 2020 — Backlit Media’s founding partnership

The Lane Vineyard has been a Backlit Media partner since day one — 2020, the year we opened our doors, and the year The Lane sat at #315 in Real Review’s national ranking.

By 2024, they’d climbed to #31 nationally and #1 in the Adelaide Hills, backed by four consecutive years of Chef Hats and a Best Winery Restaurant in Australia title in 2022.

We’re not claiming the content did that on its own — a ranking like this comes from the wine, the kitchen, and the team on the ground. What we’ve done, month in and month out since 2020, is make sure that story was seen: consistent, story-driven content across Place, People and Product, from intimate cellar moments to major events like Harvest Lunch.

That’s the real value of a five-year content partner. A single campaign can generate a spike in attention. What moves a ranking — and what shifts how distributors, trade buyers and allocation partners see a label — is sustained, professional visibility over years, not months. Rising profile is what earns better terms at the table: allocation, pricing, placement. Content doesn’t compete with that conversation. It’s what backs it up.

Want a trajectory like this for your label? Book a Discovery Call or see our Membership Plans.